Lindblad x Nat Geo

Content Strategy / Script Writing / Creative Direction

Lindblad is a heritage adventure-travel brand with a fleet of vessels that can reach anywhere in the world, from the Arctic to the Amazon. Meanwhile National Geographic has a small army of scientists, filmmakers, and conservationists who need to reach the world’s most remote destinations to carry out their work.

In 2021 the two institutions relaunched a partnership offering, where limited numbers of guests can pay to accompany Nat Geo crews for an adventure holiday like no other, sailing aboard Lindblad’s 20+ vessels to remote locations around the world.

I was brought in by creative agency Matter of Form to lead on the complete revamp of their content strategy and execution; heading-up the client's incredible film and editorial team to create over 20 documentary-style hero films, a brand film, dozens of articles… as well as concepting future content streams including podcasts, live streams, and beyond.